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Belgrade, Serbia – June 11th, 2019 – HDL Design House, provider of digital, analog, and back-end design and verification services and products in numerous areas of SoC and complex FPGA designs, today announced the appointment of a new sales representative, Mr Wim Rijlaarsdam, for the territory of Belgium, the Netherlands and Israel.

“I am pleased to add HDL DH to my portfolio because HDL DH is uniquely positioned to support the overall increased outsourcing market trend caused by the need for more flexible design-teams and  increased cost of hiring scarce talent and keeping them on the payroll. HDL DH recruits top talents from various universities and creates very stable and growing design teams at a very competitive cost level, it’s a pleasure to offer this to my network,” said Mr Wim Rijlaarsdam.

“We are delighted that Wim Rijlaarsdam will take over the representation of HDL Design House products and services in the Netherlands, and Belgium and support us for the Israeli market. Our collaboration will accelerate the development of new business opportunities,” said Mr Predrag Markovic, HDL Design House President and CEO. “HDL DH extensive IP core portfolio, and service capabilities to support the full SoC implementation, will provide customers from these regions with the opportunity to completely rely on HDL Design House for their chip development,” he added.


For more information, please contact Milena Jovanovic, HDL Design House Marketing Manager:


About HDL Design House:

HDL Design House delivers leading-edge digital, analog, and back-end design and verification services and products in various architectures and numerous areas of SoC and complex FPGA designs. The company also develops IP cores, and component (VITAL) models for major SoC product developers. Founded in 2001 and currently employing 200 engineers working in three design centers in Serbia and Greece, HDL Design House’s mission is to deliver high quality products and services, with flexible licensing models, competitive pricing and responsible technical support. The company was awarded ISO 9001:2015 and ISO/IEC 27001:2013 certifications in December 2006 and has achieved certifications from Direct Assessment Services (DAS). HDL DH joined the ARM® Approved Design Partner program, through which leading SoC design houses are recognized by ARM as accredited partners in specific technologies and activities. For more information, please visit


About Wim Rijlaarsdam:

Willem Rijlaarsdam owner of the company with the same name is a marketing and semiconductor veteran with over 40 years of experience in sales, multinational account management, sales management, brand management at various companies like Intel (23 yr) and IMEC. He holds a marketing manager degree of the Dutch marketing institute NIMA and a Bachelor of Computer Science from Amsterdam University of Applied science.

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